Lazare Gallery
A Full-Funnel Website Overhaul for Lazare Gallery
Complete rebuild for a Virginia art gallery, improving visibility, performance, and user experience.
Introduction
Lazare Gallery, established in 2001, is a Virginia-based art gallery focused on Russian realist and impressionist art. It has the largest collection of works from Surikov Institute-trained artists outside of Russia.
The Challenge
Rebuilding the Digital Foundation
The gallery needed more people finding them online. The website had poor navigation, no SEO to speak of, and images loaded slowly. For a gallery selling fine art, the site did not match the quality of the work. It needed to be rebuilt from scratch.
The Solution
An Integrated Website Redevelopment
We rebuilt the gallery's website from the ground up. The work covered competitive analysis, new information architecture and UX design in Figma, custom development on a modern tech stack, and a full content and SEO strategy.
Custom Development
Grav CMS with Tailwind CSS for speed and flexibility
UX Design
Complete visual redesign for intuitive navigation
SEO Strategy
Keyword mapping and content optimization
AI Features
Interactive artwork visualization tool
The Approach
Research First, Then Design
We started by studying what other galleries and museums were doing online, then used those findings to shape a new user experience in Figma. Our in-house designer led this phase, working out the best way to present the artwork and organize a large catalog of artists.
Project Execution
Design, Content, and Code
With the design locked in, we ran development, content, and SEO work in parallel:
Development
Custom Grav CMS with HTML, CSS, and Tailwind for speed and code cleanliness
Design
Complete visual implementation with clear navigation and a clean browsing experience
SEO & Content
Created 90+ pages of detailed artist biographies with thorough keyword mapping
The Results
Client Feedback and Measurable Gains
The client said the new website "perfectly fit their vision." The numbers backed that up:
DA+
Domain Authority increase within first week
5%
Initial increase in organic traffic
35%
Growth in keyword visibility
All Core Web Vitals improved
Conclusion
Clear Results
Lazare Gallery had a website that did not match the quality of their collection. We fixed the design, rebuilt the technical foundation, and put real SEO in place. The results were visible within the first week.
The new site looks like a fine art gallery should, and it actually brings people in. Digital Clarity. Delivered.
Ready to Transform Your Digital Presence?
Whether you need a complete website overhaul, SEO optimization, or custom web development, we're here to deliver digital clarity for your business.